Kennedy-Wilson International, a NASDAQ listed company which is headquartered in Santa-Monica, California, entered the Australian market in September of 1992 for the purposes of marketing of 86 luxury homes and sites within the Sanctuary Cove Resort. Queensland.

Since then Kennedy Wilson Pty Ltd (Australia), has marketed and financed in excess of $400 million of commercial, industrial and residential real estate across Australia and has acted as marketing and finance consultants for clients such as;

  • National Australia Bank
  • Adsteam Group / Industrial Equity Limited
  • CSR Limited
  • Government Employee Housing Authority

Kennedy-Wilson Pty Ltd was appointed by the Australian Defence Housing Authority to conduct an innovative sale and leaseback program of 540 residential properties.

An associate company, RE Capital Pty Ltd was established during 1997 for the purposes of investing in various real estate development opportunities and capitalising on the development and structured finance expertise of Joe Adendorff, a director of the company. Projects that the company is presently involved with are;

  • Deebing Gardens residential sub-division
  • Redlands Bay retail and medium density residential development
  • Laidley residential and commercial sub-division
  • Redbank Plains residential sub-division
  • Moss Vale residential land subdivision
  • Seniors SEPP 5 development adjoining Wyong golf course


Managing Director:
Business Development Director: Joe Adendorff
Joe Adendorff Snr. 

The Managing Director of RE Capital Pty Ltd, Joe Adendorff, practiced as solicitor for a period of 8 years before establishing a company known as Merchant Trust (Pty) Ltd, of which he was Chief Executive Officer and majority shareholder. The company has been involved in the marketing, financing, acquisition and development of substantial retail, commercial and industrial property developments for multinational companies, institutions and government departments. The company was a consultant to one of the largest residential sub-division institutions in South Africa.

Joe Adendorff, has a Bachelors Degree and a post-graduate Diploma in Law, a post- graduate Diploma in property development and management, together with a Masters of Science Degree majoring in property development and finance. His Masters Degree discourse is titled “Corporate Real Estate Strategic Value Management”, which deals specifically with the various ways in which the value of corporate real estate can be enhanced. He has received a merit award for “Property Investment Opportunity” from a major financial institution.


Business Development Director:
Business Development Director: Joe Adendorff
Joe Adendorff 

The Business Development Director of RE Capital Pty Ltd, Joe Adendorff, qualified as a Chartered Accountant with the Institute of Chartered Accountants whilst working for PricewaterhouseCoopers (PwC) in Sydney. At PwC he worked on Financial Due Diligence and modelling projects, debt raising and financial assurance engagements. He is an Associate of the Real Estate Institute of NSW and brings a broad range of project commercial experience to the company.

He has a Bachelors Degree in Applied Finance and Bachelors Degree in Commerce – Accounting from Macquarie University, Sydney. Following this he studied Property Finance and Mortgage Backed Securities at the Rutgers University Business School in New Brunswick, United States of America. Joe commenced his Mandarin Chinese Studies at Sydney Grammar School and continued these studies at the prestigious Fudan University in Shanghai, China.